Tira
Scent Room.
A luxury fragrance discovery counter at Tira flagship Mumbai.
Lift a bottle.
Find your scent signature.
Sensory-led. Hands-off. Luxury-coded. The technology stays invisible — the customer notices the moment of discovery, not the machinery.
A luxury fragrance discovery counter — a small ritual on the floor of a flagship store.
A vending machine. A tech demo. A quiz app. A staff-led counter.
End-to-end without staff intervention.
Eight chapters.
One ritual.
- The promise
- The customer journey
- The three surfaces
- Family palette
- Tira identity
- 12 named screens
- Card-UI quiz
- The reveal
- 6 named states
- 3D pyramid
- Signature ribbon
- The pyramid
- The card UI
- Three-surface reveal
- QR (always)
- WhatsApp (optional)
- Public-retail noise
- Brand & voice
- Open decisions
- Phase outlook
A 60-second
luxury ritual.
Bottle-first or tablet-first — the destination is the same. A customer who knows their scent signature and walks away with a take-home of it.
Walk past. The TV glows. Pucks pulse in family colour.
Lift a bottle. A controlled waft. The TV plays that fragrance's story.
Tap the tablet. Three card questions, swipe to answer.
The reveal. Pyramid ribbons in. Matched puck pulses brighter.
Lift the match. Photograph the QR. Walk away.
Bottle-first or tablet-first.
Same destination.
Lift first, quiz later.
Walk-by, discovery-led. Drawn in by puck pulse and the TV reel.
- →Puck releases scent on lift
- →TV transitions to that perfume's story
- →Tablet remains in attract; lift banner toasts in
Quiz first, lift after.
Intentional, purposeful. Bottles pre-prime in the background.
- →Quiz completes in ~30 seconds
- →Tablet, TV, matched puck align around the match
- →Matched bottle is primed; releases on lift
Hand it to the next person.
A Start over button ends one session and prepares the room for the next. No staff intervention.
Lift, smell, walk away — a complete experience.
No taps for 30s → return to attract. Answers forgotten.
No input for 60s → return to attract. Input discarded.
8-second auto-redirect counter returns the tablet to attract.
A wall TV, a counter wall of pucks, and a tablet — choreographed.
55", horizontal, mounted above the counter.
Plays a Tira-branded master reel when no one is engaging. Transitions to that perfume's story on lift or quiz reveal.
4 or 8 illuminated smart pucks.
Each puck has a soft RGB ring that pulses in the perfume's family colour. On lift, the puck primes and gently disperses scent.
~10–11", on a stand.
Quiz, reveal, QR, optional WhatsApp send. Self-service — no shop-staff intervention required.
The palette glue that ties puck rings, tablet cards and TV pyramid lighting together.
Puck RGB rings · Tablet card backgrounds · TV pyramid ambient lighting · Subtle gradient washes on every screen of the system.
Each perfume in the curated 4-or-8 list is mapped to one family by Tira's perfume curator. The mapping is the source of truth across all surfaces.
Inside the system. Outside — deck chrome, retail signage — Tira's primary palette (red, peach, white, black) does the work.
Tira frames the experience. Family colours operate inside it.
Logo, headline type, deck chrome, retail signage, brand reels.
Puck rings, tablet card backgrounds, pyramid lighting — never on deck chrome.
PP Object Sans — sentence case, no thin weights in body.
Deck rendered in Manrope as a close-match fallback. Swap before final delivery.
Find your scent signature.
The tablet's resting state. Full-bleed motion background — slow scent-family-colour gradients looping. A centred headline, an animated tap hint. The technology is invisible.
No engagement happening.
Advances to T2 (Q1 Mood).
Find your scent signature. / Tap to begin · 30 seconds
Find your scent signature.
Tap to begin · 30s
How do you want to feel today?
Centred card grows slightly larger; its background fades into the matching mood video / illustration.
Tap the centred card. 200ms select-confirm pause, then advances to T3.
Energetic · Calm · Confident · Sensual · Fresh.
Within a question the customer scrolls freely; once they tap, the answer commits.
Which world calls you?
Floral · Woody · Citrus · Oriental · Fresh · Gourmand. Each card's background is its scent-family colour gradient with a textural motif.
Citrus has a sunny gradient with a subtle peel-texture. Floral has rose-petal motion. Woody is candlelit interiors. Same swipe-and-tap pattern as Q1.
Where will you wear it?
Work · Date · Weekend · Wedding · Everyday.
Each card's background is a scene illustration — work is soft office light; date is candlelit; weekend is sunlit; wedding is aisle-roses; everyday is sunlight on a kitchen counter.
A brief 800ms motif.
A centred animated motif — particles converging into a bottle silhouette. Just long enough to register that something is being made for them, brief enough not to make them wait.
Advances to T6 (Reveal). Simultaneously, the TV transitions to TV3 (Quiz Reveal with the signature ribbon). Three surfaces moving as one.
Composing your signature…
Your
Scent Signature.
The hero moment. Tablet, TV and matched puck align in one coordinated, three-surface "this is yours" event.
Libre
Your bold, freedom-seeking signature.
Because you chose Confident · Floral · Date.
What's your number?
Optional path. Locked +91 prefix, 10-digit numeric input, large keypad. Send button greys out until 10 valid digits. Tapping Send is the consent.
By tapping Send, you agree to receive WhatsApp messages from Tira about your scent. Read more.
Read more opens a modal with the full privacy details. No separate consent screen — the agreement is the action.
After 60 seconds with no input, the tablet returns to attract. Whatever was typed is discarded.
What's your number?
+91 followed by 10 digits
By tapping Send, you agree to receive WhatsApp messages from Tira about your scent. Read more.
Sent to your WhatsApp ✓
Animated tick. Confirmation. The QR code stays visible as a backup. An 8-second auto-redirect counter takes the tablet back to attract.
The QR is shown anyway, even after a successful send. If WhatsApp delivery fails silently or hits a wrong number, the customer still has the take-home in their phone's camera.
The only place in the entire system that uses an exclamation tone — a single warm tick at the moment the take-home succeeds.
Sent to your WhatsApp ✓
Your match is on its way.
Or scan this QR for an instant backup
Returning to start in 8s…
Thank you, lift banner, and sample-unavailable.
Thanks for visiting.
Soft Tira-branded transition. 3-second hold. Cross-fades to T1 attract for the next person.
Find your scent signature.
Triggered when a customer lifts a bottle while the tablet is in attract or quiz state. Auto-dismisses after 6 seconds. The single intentional emoji in the system.
Ask staff for a sample.
When a customer lifts a bottle that staff has marked unavailable. Soft modal. No spray happens. Auto-dismisses after 4 seconds.
Pure Tira identity.
A Tira-branded master reel, 60–90 seconds, looped. Captioned. Always muted.
No perfume content. No third-party brand reels. The idle state is a frame for the brand, not for any one fragrance.
Always muted. Brand videos are designed for sound-off viewing — captions are burned into the asset.
where beauty becomes a moment.
A 60/40 split: brand video + the rotating pyramid.
Any bottle lifted (no quiz reveal active)
Header strip: perfume name · brand. Left 60%: brand video — autoplays on lift. Right 40%: 3D rotating pyramid.
~15 seconds (puck cycle) plus a 5-second grace, then back to TV1 idle.
TV switches to that perfume's TV2 immediately. Cached pyramid + brand video.
TV2 plus the YOUR SIGNATURE SCENT ribbon.
Ribbons in over 600ms
TV switches to TV2 of the lifted perfume; the ribbon drops. The matched puck still pulses on the wall — the signature is remembered for the take-home.
Sample-unavailable, reboot splash, and maintenance mode.
Ask staff for a sample.
When a customer lifts a disabled bottle. The cached pyramid + brand video play anyway. Translucent dark overlay at ~40%, centred white card. Holds for 6 seconds, then dissolves.
Be right with you.
Triggered when the kiosk just powered on. Centred Tira logo with a soft pulse, sub-line, subtle progress shimmer. Holds for ~30 seconds while the system warms up.
We're tuning things behind the scenes.
Coming back soon.
Rare. The system needs attention. Quiet, dark-cream Tira-branded screen. The worst-case visible state in the entire system — calm, never anxious, never an "error".
evaporation
evaporation
Top. Heart.
Base.
The industry's mental model for a perfume — three note tiers stacked by evaporation rate. Each tier holds its own ingredients.
Each option becomes a world.
Centred card is slightly larger. Its scene fades in.
A new card moves to centre. Background cross-fades.
200ms select-confirm. Background fully bleeds in.
Flow advances to next question. No back button.
How do you want to feel today?
Energetic · Calm · Confident · Sensual · Fresh
Which world calls you?
Floral · Woody · Citrus · Oriental · Fresh · Gourmand
Where will you wear it?
Work · Date · Weekend · Wedding · Everyday
This is yours.
Three surfaces transition together. One moment.
Libre
Transitions to T6. Hero, tagline, QR.
Transitions to TV3. 60/40 split + signature ribbon.
Matched puck → highlight pulse. Brighter, faster.
The customer walks to the wall and lifts the matched bottle themselves.
QR is the default. WhatsApp is optional.
The QR code.
Visible on T6 from the moment the reveal starts.
- →No phone-number capture
- →No consent flow customer-side
- →Works without internet
WhatsApp send.
Tap, enter phone, send. Inline DPDP consent.
The signature was shown. The experience was complete.
Render confidence.
No errors. No spinners. No anxious screens.
Someone walks off with a bottle.
Puck softly breathes as if quietly empty. The quiz skips that bottle.
A child runs along the wall lifting bottles.
Puck cooldown prevents repeated sprays. The room doesn't fill with scent.
The store's power gets cut mid-experience.
TV briefly shows Be right with you. Under a minute later: fresh attract.
Worst-case visible state: a soft Ask staff for a sample overlay or a quiet Coming back soon splash. Press N for two more scenarios.
Calm. Confident. Sensory.
Short sentences. No exclamation points unless earned.
Second person. Your scent signature.
Always invite. Never command.
Sensory verbs only — find, lift, smell, walk.
Tira at the perfume counter — not a sub-brand.
Find your scent signature.
Tap to begin · 30 seconds
↗ Lift it from the counter to experience.
Sent to your WhatsApp ✓
Your match is on its way.
We're tuning things behind the scenes.
Coming back soon.
Twelve open decisions to close in person.
4 vs 8 bottles for the pilot installation.
Counter fixture layout — straight-line vs U-shape.
Confirm perfume shortlist & family mapping.
Tira brand-guideline alignment (logo / red hex / type).
PP Object Sans licensing & deployment path.
Brand video assets — sourcing & captioning.
DPDP consent copy review & legal sign-off.
WhatsApp Business API account & message template.
Mumbai flagship installation date & dry-run schedule.
Staff training scope — what shop staff need to know.
Maintenance escalation path & monitoring dashboard.
Phase 2 — multi-store rollout criteria & timeline.
Items consolidated from prior conversations. To be confirmed and re-prioritised in person on May 12.
Pilot first. Then a system.
A single installation. 4 or 8 bottles.
Build, install, train, and learn. Validate the customer experience and the operations against the noise of a live luxury beauty store.
- →Validate self-service flow end-to-end
- →Stress-test public-retail resilience
- →Observe quiz completion vs lift-only flows
From a single counter to a system.
If the pilot earns it, scale to additional flagship Tira locations with shared content infrastructure, centralised perfume mapping, and remote operations dashboards.
- →Region-aware perfume curation
- →Centralised content & analytics
- →Brand consistency across counters
Find your scent signature.
A small ritual on the floor of a luxury beauty store. The bottles are the heroes; the technology stays invisible.
Mumbai immersion
12 May 2026 · In-person walkthrough with Akash
Customer-journey design (this deck's source)
Full internal spec (backend / hardware)
Akash immersion agenda
Tira values (red #D44A1F, peach #FBDDCD) extracted from the Tira website on 2026-05-09. Type rendered in Manrope as a close-match fallback for PP Object Sans. Swap both before final delivery.